Translation:
14 billion leaflets distributed every year in France. More than 700,000 tonnes of paper. And yet one French person in 2 throws them away without even reading them.
So what do we do about it?
In September, Leclerc will be putting an end to letterbox leaflets.
Director: No Brain
Production company: Eddy
AWARDS
Gold - Responsabilité & changement positif - Effie Awards France 2023